We never realized the importance of bees until this project happened.

We had the opportunity to see them up close and understand that without bees, life as we know it would not be the same.

Cervejaria Colorado together with National Geographic Brasil was concerned about this situation and created this project, which focuses on raising awareness of bees.

This initiative generated several contents and we produced two mini-documentaries, an official brand statement, and an "Explosive" Pr action.